If you’re one of the 97+ million U.S. viewers of NCAA’s March Madness, you’re bound to be tempted by typical gameday snacks. Wing orders alone increase by 24% during the tournament, and if your favorite team loses, you’re more likely to indulge in a variety of gameday treats.  Pizza and dessert orders also increase by 19% and 9%, respectively, following losses versus wins. But what about the beer? Three and a half million extra cases of it are produced in March to keep up with demand. It’s already easy to overeat traditional gameday foods (pizza, wings, chips, dips, and desserts) that are notoriously high in salt, sugar, and fat. It's a combination that fires-up our brain’s reward center and steers us towards overeating and unintended weight gain. Add distracted eating to the mix during March Madness, and you’re even more [...]